Nigina Bender, Head of Sales – META & Pakistan, Jabra

To truly accelerate action, the tech industry must move beyond surface-level initiatives and implement real, systemic change. First, companies should reimagine flexibility—not as a favour but as a strategic advantage—by normalising remote work, outcome-based performance metrics, and on-site childcare. Second, leadership pipelines must be actively built, not just encouraged, with sponsorship programs that push women into decision-making roles. Third, tech conferences and panels should mandate gender balance, ensuring women’s expertise is seen and heard. Lastly, men must be active allies, driving policy changes that make diversity the norm, not an afterthought. Change happens when action is intentional.