Franziska Huber, PR & Communications Lead for Europe, Middle East, Africa and India, Western Digital 

Companies can actively encourage early interest in STEM professions by participating in school partnerships or sponsoring workshops (e.g., WD All Girls Hackathon). Businesses should also revise their recruitment and promotion strategies by using gender-neutral language, ensuring diverse decision-making panels and applying gender-neutral criteria like skills, effort, responsibilities and working conditions.