Huawei’s AI-powered smartphone debuts in the UAE

Huawei Consumer Business Group (CBG) unveiled the much-anticipated Huawei Mate 20 Series to users in the Middle East and Africa region.

The launch event took place at Dubai’s Burj Park where the audience was treated to a Huawei lightshow projected on the city’s most prominent landmark, the Burj Khalifa.

“Huawei takes pride in being a pioneer in On-Device Artificial Intelligence, shaping the evolution of smartphones into intelligent tools that understand users in order to assist them. Through innovative features such as a revolutionary Matrix Camera System, a long-lasting battery and the groundbreaking Reverse Charging, the Huawei Mate 20 Series aims to empower users by responding to their daily needs and allowing them to fully immerse into today’s digital world” said Gene Jiao President of Huawei CBG, Middle East and Africa.

The Huawei Mate 20 Pro is equipped with a 40MP main camera, a 20MP ultra wide-angle camera, and an 8MP telephoto camera. Together, the trio of lenses supports a wide range of focal lengths enabling it to mimic the results from professional cameras. This wider perspective creates a sense of spaciousness and a three dimensional effect to the images. The new camera system also supports macro distance, which produces crisp images of objects that are laces as closed as 2.5 cm from the lens. The Huawei Mate 20 Series also features an AI Portrait Color video mode. Using AI, the Huawei Mate 20 Series can isolate human subjects and desaturate the colors around them to dramatically highlight the person. AI Spotlight Reel identifies clips with a shared theme and auto-generates a montage, made entirely of highlights.

The new Mate series also houses a large, high-density 4200mAh battery, and supports 40W Huawei SuperCharge, which gives the device 70 percent charge in 30 minutes. The safety of the technology is certified by TÜV Rheinland.

Moreover, Huawei Mate 20 Pro supports 15W Huawei Wireless Quick Charge, the industry’s fastest wireless charging solution, and Wireless Reverse Charge, which enables the device to work as a power bank for selected electronic devices supporting wireless charging.

Huawei Mate 20 Pro and PORSCHE DESIGN Huawei Mate 20 RS both support 3D Face Unlock. The solution quickly and securely authenticates users within 0.6s at a false acceptance rate of below 1/1,000,000. Using the 3D Depth Sensing Camera System located at the front, the two devices can accurately read the facial features of a subject and recognise even small details. Besides user authentication, this suite of sensors also enables the portrait beautification effects to be realised in a more natural and effective way. The Huawei mate 20 series also features an in-screen fingerprint sensor.

The SoC at the core of smartphones has a determining factor in a device’s performance and efficiency. Compared to Kirin 970, the latest chipset is equipped with CPU that is 75 percent more powerful, GPU that is 46 percent more powerful and NPU that is 226 percent more powerful. Furthermore, the efficiency of the components has also been elevated: the CPU is 58 percent more efficient, GPU is 178 percent more efficient, and the NPU is 182 percent more efficient. The Kirin 980 is the world’s first commercial SoC to use the Cortex-A76-based cores. The Kirin 980 is also the industry’s first SoC to be equipped with Dual-NPU, granting it higher On-Device AI processing capability to support any and all AI applications.

The Huawei Mate 20 Series comes with EMUI 9.0, a smart operating system based on Android P. Through AI self-learning algorithms, the operating system delivers an “evergreen” experience—it remains smooth even through extended use. It also features a new gesture navigation support allowing users to effortlessly interact with their devices using just taps and swipes. In addition it enables the Huawei Mate 20 Series to perform or enhance a range of tasks from object identification to food calorie counting by simply pointing camera towards objects. It is also able to recognize famous paintings and landmarks.  Using 3D Live Object Modeling, consumers can even create a fun digital avatar to dance or interact with.

Through the newly introduced Hi-vision feature which was customised for the region’s users in partnership with DTCM, the devices from Huawei will be able to recognise Dubai’s most prominent landmarks and give users useful information about each landmark.

Both the Huawei Mate 20 and Huawei Mate 20 Pro will be available for pre-booking starting the 25^th of October 2018 at the Huawei Experience Store in Mirdiff City Center.

For every Huawei Mate 20 pre-order, customers will receive free Huawei Bluetooth speaker and a Huawei SuperCharge car charger; and for every Huawei Mate 20 Pro pre-order comes with new Huawei WATCH GT and Huawei Wireless Quick Charge adapter.

Customers wishing to have hands-on experience prior to pre-order can visit the Huawei Experience Roadshows at the main shopping destinations in the UAE Mall of the Emirates, The Dubai Mall, City Walk, Mirdif City Center, Dalma Mall

• The Huawei Mate 20 and the Huawei Mate 20 Pro will be on-shelf across retail and online stores, including the Huawei e-store starting the 8^th of November across the UAE.
• The Huawei Mate 20 Pro 6GB + 128 GB is available in Emerald Green, Jet Black and Twilight colors, for the price of AED 3,299.
• The Huawei Mate 20 6GB+128GB is available in Midnight Blue, Jet Black and Twilight, for the price of AED 2,599.
• The PORSCHE DESIGN Huawei Mate 20 RS will be available soon.

Service offer in the UAE

Huawei Mate 20 Care comes with standard Huawei VIP service offer that includes a 6 months single-time free screen damage warranty, free UV device sanitising, free customised engraving and door to door service.

Huawei Trade-In Service is available across all key domestic and independent retailers, Huawei Experience Stores and online for all customers wishing to upgrade their existing smartphones, regardless of brand, for the best trading rate available in the market.

For more information please visit https://consumer.Huawei.com/ae-en/