Are you launching/announcing any new products and services at this year’s GITEX?
Yes, we are announcing our Augmented Mirror MAREA. SoWhen? is bringing new realities into the reflexion of the customers in retails, hotels or events.
Why is GITEX such an important platform for your company to connect with the Middle East’s technology industry?
This is our first year taking part at GITEX, so we expect it to be a very good start in this region. As an international B2B event, GITEX is an excellent way to observe the market and to find local partners and client. There is a lot of possibilities. We just started exploring this market, I hope that we are going to build a strong relationship with the regional customers.
What kind of changes are you expecting to see in technology over the coming year in the Middle East?
The customer experience will become more digitised and surely more personal. And it will all be possible through the connections between new technologies such as Big Data, machine learning, augmented reality and so on.
