Yara Milbes, Head of Marketing – MENA, Turkey & Pakistan at Infobip, outlines how the omnichannel leader is helping businesses to cultivate, build and maintain personalised customer experiences.
Make it personal: Give your Digital Customer Experience a human touch
While brands are constantly looking for ways to stand out in a digitally charged world, they must recognise that a digital customer experience isn’t the only thing that consumers want; Today, more than ever, there’s great value in a seamless, human approach that has a personal touch. The big question remains, how can you give your customers a genuinely digital experience with a human touch?