Careem co-founder Magnus Olsson has revealed that he sees the region’s homegrown ride-hailing service as playing a “crucial role in contributing to the changes in Saudi Arabia,” with particular focus on empowering female drivers – or “captinahs” – from June onwards.
The iPhone maker is said to be spearheading a push by foreign consumer brands to remove a key obstacle in foreign investment in Saudi, encouraging an incremental step forward for women’s rights in the Kingdom and paving the way for Apple and others to open their first offices or shops in the country.
