Visa VP stresses the importance of customer experience in our ‘digital first’ economy

Nitya Ravi, spoke to Michelle Jeannette Gervais, Vice President & Head of Data Science for the CEMEA region at Visa. Her role involves supporting Visa’s relationships with banks, acquirers, and merchants to extract value from unique global data assets. She also talks about the importance of data, data planning, data capture and digital transformation.

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