We began testing social media monitoring and sentiment-analysis tools about two years ago, when the buzzword was really taking off.
Facebook figures reveal 83 million fakes
A staggering 83 million of the 955 million accounts on Facebook, equating to 8.7%, are not legitimate users, according to …
Google acquires social media marketing firm Wildfire
Google has acquired Wildfire Interactive, a social media marketing company, aiming to creating new opportunities for its clients to engage …
Oracle's Hurd to spell out new 'customer experience' product strategy
Oracle is planning to build on its acquisitions of companies such as ATG, Fatwire and RightNow with a new product …
Shades of success
At a recent interview with Wissam Khoury, managing director at SunGard Financial Systems, Middle East, Pallavi Sharma discovers the ideas …