Dataiku, the platform for Everyday AI, has released the results of a Total Economic Impact (TEI) study conducted by Forrester …
Social ROI: Our Industry’s Screaming Goat
Mike Stiles, Senior Content Manager, Oracle, on how to measure social return on investment. You know the screaming goat meme, right? It’s …
Calculating cloud ROI
When the time comes to get in line to ask the chief financial officer (CFO) for budget money for cloud …
Big data is for everyone, not just large enterprises, says Oracle
Companies should not make the careless mistake of assuming they do not have big data out there to take advantage …
Social media offers opportunities that traditional platforms don’t: British Business Group
Social media provides a direct ROI that is simple to measure, despite businessmen claiming the contrary, says Alan Devereux, Communications …