Aptec joins Brocade MENA partner network

Brocade has announced that Aptec has joined the networking vendor’s Alliance Partner Network (APN) as a value-added distributor covering the Middle East and North Africa (MENA) region.

Path to success

Anand Choudha, MD, Spectrami, discusses what is involved to implement and build an effective channel strategy.

Sharp MEA introduces flagship MFP

Sharp Middle East and Africa has launched its new flagship multi-function printer (MFP), Polaris Pro MX-7500N/MX-6500N in the GCC. The colour print-on-demand powerhouse, built for full-scale advanced light production, will enable medium-to-large enterprises to produce high-quality, professional documents in-house.

The matter of margins

Nazeer C. P, Managing Director, Buraida Computers, highlights the issue of low margins in the channel and how partners can survive it.

Redington Value to exhibit at GITEX 2014

After a four year gap from participating in the annual event, the company will be turning the spotlight on its diverse portfolio of advanced enterprise solutions, particularly in IT domains such as cloud computing, virtualisation, software and security, convergence and infrastructure.

The SMB play

Amanullah Khan, Regional Director, Emerging Markets, Linksys & Belkin, elaborates on the company’s strategic plans to refocus on its SMB origins.

Strengthening partnerships

Maya Zakhour, Channel Director, Middle East, Fortinet, elaborates on her key responsibilities in widening the security vendor’s regional channel through strategic partners to reach out to a larger market base.

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