Driving demand

Haider Salloum, Small Medium Business Director, Microsoft Gulf, explains how channel partners play a crucial role for IT adoption within SMBs.

Streamlining for success

Omar Fakhri, Head of Sales, Middle East and Africa (MEA), AMD, communicates the company’s approach to simplify the business for partners and customers alike.

Microsoft and distributor partners stress on SMB growth

Microsoft Gulf along with its regional distributors – Aptec, Mindware and Redington Gulf; held a partner event recently focusing on the importance of using the right digital marketing tools, social media and product offerings in order to encourage growth in the small and medium businesses (SMBs) space.

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