Why partner trainings are vital for the channel business

Inadequate skillsets and lack of effective trainings around existing and emerging technologies continue to be one of the biggest challenges in the regional IT channel. Reseller ME speaks to industry players to understand how trainings can be made an intrinsic part and parcel of everyday channel business.

Citrix streamlines partner programme incentives

Citrix has announced an overhaul of its existing channel programme and introduced Citrix Ultimate Rewards. The programme is designed to make Citrix a better partner by simplifying the process and streamlining the incentives.

Lulu, iLife expand partnership

With technology evolving and as number of connected devices continue to grow; the consumer landscape is becoming more matured. iLife Digital Technology and Lulu Middle East have strengthened its partnership to harness the opportunities in the growing consumer electronics market.

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