“The influx of buyers who utilised online platforms to complete their purchases produced a 237% increase in total online sales in MEA,” says Henke.
![Dirk Henke, Criteo’s managing director for emerging markets](https://www.tahawultech.com/wp-content/uploads/2017/11/Dirk-Henke-Criteo-840x440.jpg)
“The influx of buyers who utilised online platforms to complete their purchases produced a 237% increase in total online sales in MEA,” says Henke.
China is set to become the world’s largest online retail market, with sales expected to triple to US$364 billion by …
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