Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.
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Oracle is set to acquire business-to-consumer marketing software vendor Responsys for US$1.5 billion in a bid to flesh out its own capabilities as well as strike back at rivals such as Salesforce.com and Microsoft.