With resellers being the key component of the channel landscape, RME profiles leading players and discusses important factors to their success.
Computer Plaza participates in DSF
The Computer Plaza, also known as Al Ain Centre, in the heart of Dubai was once the only go-to destination for all IT products. Today, it competes with power retails, the likes of Carrefour, Jacky’s, Jumbo Electronics and so on. And it’s not an easy game, with power retails taking up most of the market share. This year, Computer Plaza is participating in Dubai Shopping Festival (DSF), an attempt to be at par with the big boys.