The retail segment in the region is growing at an escalating scale. According to a Dubai Chamber of Commerce and Industry report, retailing in UAE alone is expected to reach AED 200 billion by 2017. Reseller ME explores how retailers can develop a strong loyalty programme to differentiate from stiff competition.
Rebates, incentives, loyalty programmes, promotions: What works?
By any theory of channel marketing these are established instruments of “reward power”. However with shorter life cycles and new …