SEMrush analysed the sentiment of more than 20,000 tweets in KSA and the UAE during the week Saudi women were officially permitted to start driving on the Kingdom’s roads.
Careem ‘Captinahs’ hit the road in Saudi Arabia
The drivers – referred to as Captainahs – will begin working with Careem from today as part of the company’s ongoing mission to simplify and improve lies in the region.
Dubai’s Careem names its first female Saudi ‘captinah’
Saudi captainahs have been hand-picked by the Dubai-based company following last year’s royal decree on women driving.
We want the first Saudi female driver to be a Careem “Captinah”: founder
Careem co-founder Magnus Olsson has revealed that he sees the region’s homegrown ride-hailing service as playing a “crucial role in contributing to the changes in Saudi Arabia,” with particular focus on empowering female drivers – or “captinahs” – from June onwards.