Amid a declining global PC market, Lenovo seems incredibly upbeat about its regional prospects. Perhaps that has something to do …
Building effective channels in emerging markets
Lenovo has made successful inroads across various regions within emerging markets, to emerge victorious in these markets.
Its secret lies in a clear knowledge of its markets and the strong relationships it has with its partners. As an extension of the organisation, Lenovo’s channel relationships are defined with shared strategies, joint planning, mutual trust, accountability, and above all, clear definition of the culture between brands and channels.
High-end SME and retail, key areas for Lenovo
With growth and product movement in these segments, the vendor has made them a priority for this year At DCC …