As a marketer or brand owner in 2021, it’s not enough to protect your brands and trademarks in real life. You have to build a fort around your online assets too. Brand marketers are increasingly losing leads, brand affinity and customer loyalty to cybercriminals who impersonate their brands to scam their customers and prospects.
A recent study highlighted that a majority of organisations in the UAE and Saudi Arabia are failing to measure the right information to really understand what is driving customer loyalty.
Apple has not grown to be the world’s most valuable company without giving its customers good reasons to stay loyal. However, this loyalty is currently being put to a test.
Over three-quarters of CIOs (79 percent) are concerned about “hidden costs” associated with cloud computing.
