Nissan determined to ‘drive’ innovation to enrich people’s lives

CNME Editor Mark Forker spoke to Thierry Sabbagh, Managing Director, Nissan Middle East, to find out how the global car behemoth is leveraging disruptive technologies to enhance its product offering, his view on declining ownership, electrification, and how its ability to continuously innovate has maintained the company’s status as a pioneer in the industry.

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