Building effective channels in emerging markets

Lenovo has made successful inroads across various regions within emerging markets, to emerge victorious in these markets.
Its secret lies in a clear knowledge of its markets and the strong relationships it has with its partners. As an extension of the organisation, Lenovo’s channel relationships are defined with shared strategies, joint planning, mutual trust, accountability, and above all, clear definition of the culture between brands and channels.

Secure strategy

InfoWatch, a DLP and social media monitoring vendor, is focusing on emerging markets across the EMEA region, following its success in Russia and CIS countries.

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