Xerox Middle East and Africa has recently launched its state of the art Versant 80 system, highly light and versatile production digital press.
The launch event has been accompanied by ‘The Future of Digital Printing’ seminar and held at the Crown Plaza Muscat, Oman in collaboration with Bishara Est. Xerox’s exclusive distributor in the Sultanate. The new ‘V80’ press is ideal for any organisation that produces high quality documents of up to 1,000 pages or wishes to harness the power of personalised communication.
“Xerox is the brand that constantly innovates in order to meet the requirements of various regions’ demands. Oman is one of the most important markets for us in the Middle East, where Xerox continues to lead in the digital press solutions segment. Our current market share in the Sultanate is 80 percent in digitally printed documents segment and we are determined to grow beyond the existing mark in the nearest future,” said Simon Howells, Regional General Manager, Xerox Middle East and Africa Operations.
Xerox Middle East Operations’ leadership team has attended the event in order to demonstrate its commitment to the Omani marketplace. Demos of the newly launched Xerox Versant 80, which was on display at the event, have been complemented with the presentation delivered by Anish Shah, Xerox’s Regional Head for High Volume Digital Solutions (HVDS). Anish Shah educated the audience on the emerging trends within the Digital Printing arena, focusing on the new generation of Production Technology. The event emphasised that Oman is ideal for such high end digital press solutions which offer seamless, automated and cost effective outputs to meet the challenges and demands of the present day’s markets.
“We foresee a great potential for Versant 80 within the Oman market. We have clients from various industries while our main focus is on the government and commercial print sectors, which Xerox’s new digital press is ideal for. Our customers produce an array of high quality and critical documents on their Xerox Digital Press systems, and the new product comes equipped to address the market demand,” Viju Philips, General Manager, Bishara Est.
