Westcon Middle East, the regional IT distributor has been recognised as the ‘Distributor of the Year’ by Avaya, a provider of solutions that enable customer and team engagement across multiple channels and devices. Presented to the company in Dubai earlier this month, the award represents Westcon’s success in 2014 in delivering outstanding communications consultancy and services to the technology channel in the region, and driving the market to adopt innovative customer and team engagement capabilities that underpin the growth of many small, medium and large businesses in the Middle East.
Asif Khan, Business Manager, Westcon, said, “The Westcon team wishes to thank Avaya GGM team and channel partners for the support provided towards this recognition as most valued distributor for FY14. Westcon continues to prove itself as an effective value-added distributor, expanding access to a deep portfolio of quality, value-added channel partners. As partners play an essential role in our go-to-market strategy, this expanded relationship represents a key piece of our growth strategy and our remarkable achievement with Avaya. Our success today lies in our ability through focused team to engage in business discussion, identify end-to-end communication solution, illustrate ROI models customised to each unique customer situation, measure business outcomes and continue the engagement cycle. We cherish our long-standing relationship with Avaya and shall continue to stay invested with them to serve our customers better.”
Westcon grabbed the ‘Distributor of the Year’ award across Avaya’s India, China, Russia, Middle East and African markets. The award ceremony was held at the annual Avaya Customers and Partners Connect 2015 conference in Dubai earlier in November.
The vendor awarded its business partners for their exceptional results, loyalty and for driving the transformation of the industry towards a value-based model where achievements are measured by the ability of the Avaya partners to exceed customer expectations. 18 business partners from across the Avaya global growth markets were recognised, indicating a bright future for its global growth markets-led global footprint and paving the way for a services-and-customer-value-led business model from the vendor in 2015.
Tanya Lobo, Channel Distribution Director, Avaya GGM said, “Avaya has achieved a double digit growth across the Middle East, Africa, China, Russia and India markets in 2014 and almost 90 percent of this growth is driven by our business partners. The winners are those who adopted the value-based services and were able to exceed the expectations of their customers.”
“We are extremely proud of the achievements of Westcon, the power of consultancy and project management that its team delivered in 2014 and its outstanding business model to deliver value to the IT channel in the region,” he continued.
