Vox Spectrum,an International group of telecom companies and the master distributor of Plantronics Headsets in the region, has appointed Almasa Value Distribution as its value added reseller of Plantronics headsets in the UAE.
Under the agreement, Almasa Value Distribution will generate demand for and build logistics to supply Plantronics’ products, including wireless headsets, through its strong channels in the GCC, including Saudi Arabia. Almasa Value Distribution was chosen as the partner to address the rising enterprise market demand for Unified Communications (UC) solutions across the region, including voice communications and collaboration.
“Vox Spectrum has identified the growth in demand for Plantronics unified communications solutions around the region, but needed a partner with the relevant expertise and market reach to address these opportunities. With Almasa’s focus on the UC sector and knowledge of the needs of the Middle East’s market, we have found the ideal conduit for Plantronics to reach our target base of regional resellers and ultimately, end-users,” said Manoj Gopinath, Chief Operating Officer ,Vox Spectrum Ltd. “We look forward to working in close alliance with Almasa, to strengthen the Plantronics brand recognition through joint marketing activities and to meet the Middle East’s increase in UC market needs.”
Vox Spectrum and its subsidiaries have been operating in the region for more than twenty five years and had been the Plantronics distributor for nearly twenty. The company’s new partnership with Almasa s set to considerably accelerate its business due to a wider channel network and prompt distribution of its solutions. As an existing partner of Avaya, a market leader in the UC sector, Almasa serves all the segments of the regional enterprise market from large enterprises, to the mid-market which includes call centres, to the SMB office and mobility markets.
“Plantronics, a global leader in headset and communication devices, has technology which is vital to the growth of UC in the Middle East, and Almasa is delighted to add these elements to the first-class solutions we provide to our regional channel community. We understand that innovative wireless headsets are becoming more and more popular, because they assist in enhancing productivity and simplifying connectivity. So by bundling Plantronics headsets with our range of Unified Communication products, Almasa is delivering competitive advantage to our channel partners and ultimately, to the wider regional market,” said Roger El-Tawil, Executive Director of Almasa Value Distribution.
