Post a complaint by Indian-based Kalyan Jewellers, Dubai Public Prosecution has directed the Dubai Police to initiate criminal proceedings for charges of cybercrime and abuse using the Internet and social media platform against five persons of Indian origin.
Investigations by the Dubai Police has confirmed one of the above manipulated and circulated false social media posts giving the impression that the gold jewellery sold by Kalyan Jewellers is impure and fake. The said person, has during the investigation process admitted that he had logged in and slandered the complainant company. The investigation against the others are under process.
The maligning posts were made viral across social media platforms and more evidently on Whatsapp groups. The posts further claimed that the UAE showrooms of Kalyan Jewellers were sealed and the owners arrested.
The legal action follows a complaint filed by Kalyan Jewellers LLC before the Dubai Public Prosecution against spreading fake videos and false news on social media. Dubai Police is working closely with the cybercrime department and is actively pursuing investigations to identify other possible perpetrators who had uploaded similar false videos and posts.
Kalyan Jewellers had immediately refuted the false claims by posting a statement on their official social media handles.
Lauding the vigilant and methodical procedure of the Dubai police, T.S Kalyanaraman, chairman and managing director, Kalyan Jewellers said, “It is very reassuring to see the steps taken by the Dubai Police to contain the social media abusers. This is evidence enough for the perpetrators to know that social media slandering will not be taken lightly. A brand’s reputation is built over the years by the contribution and hard work of many people. Such instances of fake propagated by a few irresponsible individuals, is an attempt to tarnish the image and reputation of brands.
“These acts have deep impact on the emotions of all those associated with the brand and the company. I thank the UAE’s legal system and the Dubai Police for taking strict measures in preventing cybercrimes and establishing the truth in such situations.”
