TP-Link has unveiled a complete transformation of its brand, aligning itself with consumers’ connected lifestyles.
Celebrating more than 20 years of leadership in the networking space, TP-Link has evolved its offerings from wireless technology, to new products in the Smart Home, smartphone and smart accessory categories. With this in mind, the company felt it was important to revamp its brand with a fresh look.
“Over the past 20 years, TP-Link’s R&D team has consistently evolved to meet the needs of our tens of millions of customers. Now, we’re embarking on a new journey to meet the needs of today’s connected lifestyles,” said Jeffrey Chao, Chairman and President, TP-Link. “As our product portfolio continues to grow, it is time for our brand to follow suit. We’re excited to introduce the new TP-Link to the world in the coming months and we can’t wait to bring our customers more dynamic products and enhanced experiences.”
To align with this new corporate strategy, TP-Link is making a number of updates to its corporate identity and the visual representation of its brand. The company’s new tagline, “Reliably Smart,” follows the heritage of the former tagline, while emphasising its move into smart products.
According to the company, its new logo features an arrow pointing to the centre, indicating the its commitment to a customer-centric culture that align with the needs of today’s modern customer. It has also updated the logo design to all lowercase and the spelling of its name to TP-Link, instead of TP-LINK, bringing it in line with a simpler, more approachable persona. The vendor will also be releasing new product packaging for improved shopping experience and a refreshed website for enhanced product clarity. Finally, the new colour palette of the brand has been updated to become energising and inviting reflecting the brand’s new tone.
TP-Link highlighted that brighter colours and bolder prints will now appear on TP-Link.com, its social media channels, product packaging and in-store displays. The company’s latest products, like the Talon AD7200, according to the vendor, are an outward expression of these changes, which will bring forward more innovative, compelling products that provide the highest standard of quality for its customers. The new brand will also be visually showcased for the first time at IFA (Hall 17, Booth 111) in Berlin, taking place on 2nd to 7th September.
