TP-LINK to expand product array in Egypt

TP-LINK revealed that it plans to broaden its products range in the Egyptian IT market.

According to the company, the plan to increase its products sold in the retail and traditional dealer channels, comes after the rapid acceptance of its SOHO and SMB networking products in that market.

TP-LINK said it’s upping its partner engagement model in the retail as the company starts to see signs of consumer spending in Egypt.

Roger Gong, Country Manager, Egypt, TP-LINK Middle East, said the company has decided to increase its product portfolio sold in both the retail and traditional reseller channels after seeing demand from the market surge. “Sales for our networking and wireless products are around 60 percent higher in Q3 this year compared to the same period last year,” Gong said. “We feel that it’s critical to support our partners by broadening the range of products they can sell in the consumer, SOHO and SMB segments in Egypt.”

Gong said TP-LINK has continued to do well in Egypt at the expense of other competitor brands even though it entered into this market late because of the quality, performance and price points at which its products are sold. “Because we manage our own research and development (R&D), we are in a better position to bring to any market not just Egypt, tailored solutions to suit a given market,” he explained.

He added that another reason why TP-LINK continues to do well in Egypt is because it has strong in-country presence with teams working and supporting local distributors, retailers and resellers. “Despite the challenges that the country has faced in the last couple of years, we never relented to work closely with channel partners in Egypt to build a win-win business environment for us, our partners and their customers,” Gong added.
He added that the market has stabilized in Egypt and the company has developed a plan where it works with retailers, super dealers and dealers to ensure product presence is widespread across the country.

Gong said the market outlook is on an upward trajectory as IT spending has steadily improved in the commercial and consumer sectors in Egypt.