Aiming to fortify its reach in the storage segment, Toshiba Gulf has partnered with Memory Technology Corporation (MTC) and Multimedya International for officially distributing its digital media solutions.
MTC will deliver a majority of the company’s memory products across the UAE, KSA, Qatar, Kuwait, Bahrain, Oman, Jordan, Lebanon and Egypt.
“Both MTC and Multimedya’s in-depth market intelligence, presence in key markets and strong distribution strategy are integral for Toshiba to increase its market share and reinforce its position as a leading storage solutions vendor,” said Santosh Varghese, General Manager, Digital Products and Services, Toshiba Gulf.
MTC will be working closely with the reseller channel network to distribute Toshiba Flash and SD products. “In coordination with Toshiba, we are devising a two-tier channel partner program to reach all potential sectors of the market; holding sufficient inventory in all our locations for the whole range of products and providing financial support to deserving partners, and logistics services to boost up the business,” said Shabu Sultan, General Manager of MTC.
Multimedya will focus on retail and channel partners, targeting sales towards customers across the Middle East region. “We aim to reach a market share of 30 percent for Toshiba,” said Mehmet Yurdakul, Retail Business Manager, Multimedya International.
With 15 years distribution experience in the region, Multimedya focuses on both retail and channel coverage. “Multimedya is proud to be an official distributor for Toshiba – a trusted brand with its products having the lowest or almost zero failure rate,” Yurdakul added.
