Symbian OS leads Jordan smartphone market with 62% share

A new Arab Advisors Group’s survey of cellular users in Jordan reveals insightful details on the smartphones adoption and usage patterns in Jordan. The survey also probed general cellular usage habits, smartphones awareness in addition to tablets availability among cellular users in Jordan.

The Arab Advisors Group concluded a ground breaking survey of cellular users in Jordan probing smartphones adoption and usage. The survey revealed that Symbian leads with 62% share of smartphones OS. iOS and Blackberry share the second place while Android came in third. Smartphone users also prefer the English language for their applications.

The survey report, “Jordan Smartphone Survey 2011” was released on August 2, 2011 and provides the results of a major comprehensive survey of cellular users in Jordan. The survey covered general cellular usage habits; smartphone adoption and usage habits; smartphone awareness, cellular handsets’ brands and models in addition to tablets availability among respondents.

Respondents were randomly called through a randomly generated table of cellular phone numbers for each cellular operator. The survey results encompass answers from 750 cellular users that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group’s team. The survey yields a confidence level of 99% with a margin of error of less than 5%.

“The survey revealed that 95.8% and 87.5% of iPhone and Blackberry users, respectively, use applications through their smartphones, while 57% of Symbian smartphone users use applications. 91.4% of those who use applications prefer the applications in the English language, where only 8.2% of the respondents prefer the Arabic language.”said Faten Bader, senior research analyst, Arab Advisors Group.

“The survey also probed the tablets available among the cellular users. The survey revealed amongst houses that have tablets, Apple’s iPad leads by a wide margin.” Bader, added.