Spectrami has announced the successful implementation of its strategic geographical expansion plans to Northern European markets with new recruitment and local presence.
Adding to the Spectrami team is Nicola Quincey, who has been appointed as the Sales Director – Northern Europe for the management and execution of the next steps in the making.
“Since its inception, Spectrami had a plan and vision to become a VAD with footprint and operations across Europe, Middle East and Africa (EMEA). The Northern Europe operations headquartered in the UK is the first step to expansion out of the middle east region,” said Anand Choudha, Managing Director, Spectrami.
Quincey has a background in Security and having worked for integrators, vendors and distribution she understands the requirements of all parties in the channel model.
She has also worked for large organisations such as Microsoft where she was part of the team responsible for the Enterprise and Partner group sales and operational strategy. More recently she has worked with both large vendors and startups to help define their go to market strategies, messaging and sales strategy, always with an eye on increasing revenues.
She has now joined Spectrami to expand our operations to Northern Europe.
Nicola Quincey, Sales Director, Northern Europe, said, “I’m pleased to announce Spectrami is bringing its hugely successful Vendor Extension model to the UK and European markets. Spectrami’s innovative ‘Vendor Extension’ model allows vendors of all sizes to recognise significant revenue growth across multiple international theatres by drawing on our highly skilled technical and operational teams to complement and expand any existing geographic footprint they may have. Spectrami is now, ‘the’ gateway for new and existing Vendors in UK, European and Middle East markets, delivering real value to vendors and ensuring the reseller community is completely de-risked when taking on the new and innovative technologies that today’s customers demand.”
