Sony today announced the renaming of its regional headquarters Sony Gulf to ‘Sony Middle East and Africa FZE’.
The name change, which will take place with immediate effect, will “reflect the company’s growing market presence in the region,” it said.
Since its inception in 1989 covering mainly the countries in and around the Gulf region, the company’s regional operations have expanded to cover all markets of the Middle East including Pakistan, Turkey and the entire African continent. “Sony Middle East and Africa FZE” will better reflect Sony’s expanding market coverage in the region.
Related Articles
“My long-term aspiration and ambition for IFS is for us to dominate asset and service” – Mark Moffat
“We can bring simplicity and efficiency to our customers when it comes to adopting AI.” – Ranjith Kaippada, Cloud Box Technologies
“The air and liquid cooling solutions that we provide are among the most efficient in the world” – Anastasios Peppas, Vertiv