Channel, News

SonicWall Partner Programme enables channel empowerment

Bill Conner, SonicWall, partner
Bill Conner, SonicWall

SonicWall said it is driving record numbers during the inaugural year of its SecureFirst Partner Programme. The programme, which launched in November 2016, has grown 500 percent since May 2017 with more than 21,000 registered partners, 7,700 of which are new to SonicWall.

“The numbers speak for themselves. With the diligence of our committed channel community, SonicWall is building one of the most modern, engaging and rewarding partner programmes in the industry,” said SonicWall president and CEO Bill Conner. “This collaboration results in better and more real-time partner expertise in the field, stronger security outcomes for customers and more revenue for our partners.”

Once enrolled in the SecureFirst Partner Program, partners may leverage SonicWall University to accelerate on-boarding and quickly capitalize on customer opportunities and help increase revenue. Launched in April 2017, SonicWall University offers free on-demand online training with pathways for partners to earn SecureFirst Sales and Technical Accreditations, which directly influence increased revenue attainment.

While partners that haven’t leveraged SonicWall University have increased their revenue by an average of 7 percent, more importantly, partners that have their staff go through the SonicWall University achievements are delivering a 21 percent quarter-over-quarter increase in revenue attainment, said the firm.

According to the vendor, SonicWall University is a sophisticated online partner enablement platform designed to keep SecureFirst Partner sales representatives, pre-sales engineers and support engineers at the forefront of today’s cybersecurity threats and solutions. The online program has already achieved several key milestones such as including more than 287 technical- and sales-based courses and helping the acceleration of more than $450 million in deal registrations. Partners have completed more than 100,000 SonicWall University exams successfully and over 55,000 hours of SonicWall University classes.

SonicWall University offers extensive training curriculum and certification paths for security experts seeking to enhance their knowledge and maximise their investment in SonicWall products and security applications. SonicWall Certified Engineers are immediately identifiable as experts in their field, offering a key advantage to SonicWall SecureFirst Partners and customer network administrators or security specialists.

To promote growth within the SecureFirst program, SonicWall launched the Partner Enabled Services programme in November 2017. The programme includes a new lineup of professional security services designed for partners to help their customers implement and operate security solutions that protect them from today’s relentless cyber-attacks.

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