With the focus on their expansion plans in the Middle East with partners, Sanovi CEO Chandra Sekhar Pulamarasetti was present to address the 25+ strong gathering along with GBM. The highlight of the event was the session delivered by Rajesh Wagh, VP-IT, HDFC Bank, Sanovi’s flagship customer in India.

“This was a perfect platform, where two market leaders- Sanovi and GBM collaborated to provide the best in-class solution offering to their Middle East customers. Sanovi has customers within the BFSI, Oil, Manufacturing and Government verticals in the Middle East and are currently engaged in discussions with a number of customers as well as Government bodies on various IT DR management opportunities which are becoming a critical component of their IT landscape. HDFC Bank being here at the event is also a testimonial to the strength of our relationship and the trust and confidence that HDFC Bank has regarding Sanovi DRM,” said Pulamarasetti.

HDFC Bank is one of the largest private sector bank in India with 2,544 branches and over 10,000 ATMs, in 1,399 cities in India, and all branches of the bank are linked on an online real-time basis (as on Oct 2012), HDFC is known to take a visionary approach regarding their IT and is often the fore runner in pioneering technology implementations to proactively tackle business challenges considering the huge dependency of the banking system on IT as well as the various regulatory norms mandated by the RBI. HDFC has been a Sanovi customer for over five years now and have achieved many a significant breakthrough’s regarding cutting down their DRA Drill times with extensive automation, reduction in manpower required for DR drill and flip of switch fail over and fail back whereby winning multiple industry awards for the Sanovi DRM project.

Zakir Hussain, Regional Director -Sales for Sanovi in the Middle East said, “We see the market maturing in terms of IT with DR being looked at very seriously. Our customers are extremely satisfied with the value Sanovi DRM brings to the table for them. Our association with GBM would also provide wider coverage in the market.”

Sanovi Technologies and Gulf Business Machines (GBM) had announced their partnership in July 2012 .Founded in 1990, GBM, a spin-off from IBM, is the leading IT solutions provider in the region fulfilling the IT requirements of local, regional and international organizations. This major partnership agreement establishes a long-term strategic relationship by which GBM will remarket, distribute, resell and support Sanovi Technologies’ products, including DR ManagementTM Suite to organizations throughout the Gulf Cooperation Council (GCC, excepting Saudi Arabia) and Pakistan..

Narayana Menon K, Lead – Marketing, APAC and Middle East said, “In augmenting our efforts towards increasing both mindshare and market share within the region, this has been our initial joint go to market activity with GBM. I strongly believe that when our forces combine the key beneficiaries then it would be our customers. We are already seeing some interesting opportunities out of this event which shall be jointly pursued. We have initiated a thought leadership approach at this event by bringing HDFC Bank to speak, primarily to facilitate a peer exchange forum wherein the BFSI IT leaders in Middle East can benefit from the sheer experience from the likes of HDFC regarding the IT path that they have treaded. The event saw sharing of best practices as well as highlighting the benefits that HDFC has leveraged upon by using Sanovi DRM across the last 5+ years. We are committed to our engagement with GBM and have already planned to do two more joint events across the Middle East.”

Sanovi Technologies offers IT DRM software products that help enterprises automate their IT disaster recovery processes for business continuity through recovery readiness assurance.  The India-founded, globally recognized Company has been positioned by Gartner as sample vendor for “Recovery Excercising in the Gartner Hype Cycle for Business continuity Management and Disaster recovery Management, 2011”.Sanovi product suite offers the most comprehensive feature set covering all aspects of DRM