Strategic collaboration set to revolutionize connectivity solutions, device experiences, and smart home integration across the UAE
Dubai — Samsung Gulf Electronics has announced the signing of a Memorandum of Understanding (MoU) with e& UAE, the telecom arm of global technology group e&, at The Mobile World Congress in Barcelona, Spain. This landmark agreement establishes a framework for strategic collaboration across multiple business domains, focusing on leveraging artificial intelligence to enhance customer experiences and drive digital transformation.
The partnership will explore cutting-edge initiatives, including AI-powered connectivity solutions, exclusive device launches, advanced eSIM capabilities, and integrated smart home experiences, cementing both companies’ commitment to technological innovation in the region.
DooHee Lee, President of Samsung Gulf Electronics, said: “This strategic alliance represents a significant step forward in our vision to radically transform how customers experience technology in their daily lives. By combining Samsung’s device innovation with e& UAE’s seamless connectivity experiences, , we’re creating a powerful ecosystem that will deliver unprecedented value and experiences to consumers across the UAE.”
The collaboration centers on several initiatives that include developing next-generation AI-powered connectivity solutions optimized specifically for Samsung devices with integrated AI applications.
Khaled ElKhouly, CCO of e& UAE, added: “This collaboration with Samsung represents our shared commitment to bringing world-class digital experiences to our customers. As an AI powered telco, we will work closely in combining our consumer value propositionswith Samsung’s cutting-edge devices, we’re creating an ecosystem that will set new standards for connectivity, entertainment, and smart living across the region.”
Customers gain access to innovative value-added services, with a particular focus on Smile and Go Learning as well as complete integration of Samsung Care+ across all device categories. The eSIM experience will be streamlined with new number transfer functionality and push notification solutions to simplify the migration process between devices.
