In its role as Diamond Sponsor for the 12th Arab Games, Qtel has offered a sustained support campaign. As well as Qtel providing Diamond Sponsorship, other companies within the Qtel Group have acted as associate sponsors. Support was provided by Nawras (Oman), Wataniya (Kuwait), Asiacell (Iraq), Nedjma (Algeria), Tunisiana (Tunisia), Bravo (Saudi Arabia), Wataniya Palestine (Palestine) and wi-tribe (Jordan).
In addition, Qtel has worked with the Qatar University Wireless Innovations Centre to build a new mobile application that enabled sports fans to follow the progress of every sport and venue during the games. The application works on BlackBerry and Apple smartphones, as well as other phones using a mobile web browser such as Opera.