Dell Technologies to empower partners and channel resellers to offer best services to customers, says Ben McDonald

In the dynamic Middle East market, partners and channel resellers must be equipped with advanced tools and knowledge to drive success. By understanding local nuances, leveraging innovative technologies, and building strong customer relationships, they can adapt to evolving demands, enhance competitiveness, and deliver tailored solutions that boost growth and profitability.

“Our 75-year history of innovation and excellence is a key differentiator for us in the global audio marketplace” – Ryan Burr, Sennheiser

GITEX 2024: Ryan Burr, Head of Technical Sales & Application Engineering at Sennheiser, believes the audio company’s rich history, legacy and cutting-edge audio solutions are the main factors in its remarkable success and longevity in what is an ultra-competitive market.

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