Microsoft eyes UAE’s ERP market

With the announcement of the launch of Microsoft Dynamics AX (Axapta) 2009, Microsoft Gulf furthering its commitment to developing a feature rich and comprehensive product eco-system under its Business Solutions portfolio. AX 2009 is an adaptable business management solution that offers powerful new capabilities to help organizations streamline processes, reduce operational costs and drive informed decision-making. With the new offering, Microsoft is set to leverage its expertise in the growing Enterprise Resource Planning (ERP) software market in the Gulf, which is estimated to reach $300 million (Dh1.1 billion) by the end of 2009.

In Dubai to announce the launch at Gitex 2008, Henk Bruinekreeft, Regional Director, Microsoft Business Solutions, Middle East & Africa said, “Microsoft Dynamics applications are built using a research driven, ‘customer centric’ approach to understanding businesses. It helps fuel productivity by automating business critical operations and adapting into a customers business. As a result, we are seeing growing demand for our ERP offerings from the enterprise and mid-market sectors in the region. The launch of AX 2009 signals a new chapter in enterprise resource planning as it integrates with other leading Microsoft technologies, maximizing the benefits of any company’s overall IT investments.”

As businesses in the Gulf continue to face the increasing pressure of meeting global and local regulatory compliance, Microsoft Dynamics AX 2009 delivers core features to help companies limit these risks and lower total cost of compliance. These features include, a compliance center that provides one central, integrated view of internal processes and key performance indicator. In addition to this, embedded workflows that automate business systems while enforcing standard operating procedures to limit risks.

The solutions also offers a flexible, service-oriented architecture (SOA), easy exchange of business documents, and Web services make it faster and easier to adapt Microsoft Dynamics AX to new business models and expanded partner relationships.

Additionally the use of the solution is predefined cubes for Microsoft Office PerformancePoint Server 2007 to formulate effective business strategy, monitor performance, and analyze results across your entire organization.

Country specific functionality (Arabic language support) to help customers comply with local regulationsIn a fast-paced world, people need software that helps them do their jobs more effectively and with minimal training,” said Mr. Hussam Abu Loghod, Group CFO, Aerated Concrete Industries company (ACICO). Organizations such as ours are constantly looking for solutions that will help our businesses tackle the challenges that come with the explosive growth of information. To increase productivity and foster more confident decision-making, ACICO chose Microsoft Dynamics AX where our employees are able to experience the collaboration and information management capabilities that the technology delivers thereby driving greater business value.”

Tamer Elhamy, Business Solutions Manager, Microsoft Gulf added, “Microsoft Dynamics AX 2009 is proof that Microsoft is delivering on our commitment to developing next generation business applications. We are seeing rapid growth and adoption of our products across multiple verticals in the Gulf as businesses strive to develop efficient practices to expand and build competitive advantages. By delivering flexibility, adaptability and increased productivity, Microsoft Dynamics AX 2009 is set to transform the way businesses and users work, thereby enabling them to compete in today’s global marketplace.”