Logicom recently launched its first Cisco Technology Lab for SMB partners in UAE to give resellers a first hand experience of the company’s latest technology products and solutions.
The lab, which is located at Logicom’s Dubai office, is part of the distributor’s value-add offering to the channel partners.
The lab demonstrates customised network solutions for SMBs with key highlights on Cisco Smart business architectures. This also gives an overall experience of network solutions to new Cisco partners and encourages them to switch on to Cisco solutions. Logicom also introduced various Cisco programs, solutions, trade-in offers to partners during the launch, representatives said.
The launch was attended by top Cisco personnel and SMB partners with great enthusiasm.
Sameena Naaz, Cisco product manager at Logicom Dubai said, “The fastest growing sector in the Emerging region is the Commercial space, with maximum relevance of Cisco Distribution Partners being in this segment. At our lab, we have a solution for the SMBs that has integrated all the architectures from Cisco. The launch of this lab is one of our many initiatives to reinstate and complement Cisco GTM of Partner led, with increasing Logicom’s focus on the Distribution led or the unmanaged long tail of partners. Our business partners can take away from this lab ready-to- use solutions which they may supplement with their value add services. We want to enable our partners to provide solution offerings that they can demonstrate at our lab to their end clients. During the launch we have communicated and initiated campaigns around programs like Collaboration Breakaway and Trade-in that can help resellers increase their bottom line. The key mantra is partners can become profitable when they switch to Cisco.”
“A significant economic force in the UAE lies across SMEs. We at Cisco are very committed to our partners and the SME sector in the UAE which contributes to Cisco’s roadmap for developing and strengthening industries, fostering entrepreneurship, improving SMB competitiveness, and increasing management capabilities and ICT skills which delivers on Cisco’s vision in connecting the UAE. Through distribution we scale to reach out to, enable and engage with the thousands of SMEs across the market. Logicom’s investments in programs and initiatives, training and enablement are a key attribute to that. Logicom’ s Lab venture will tailor to enabling the reseller base on Cisco’s Architecture and provide the support required to facilitate SMEs growing business needs,” said Reeman Ansari, distribution account manager, Cisco UAE.
