LG Electronics has unveiled its latest LG G4 smartphone and announced that it will be available from the first week of June in the UAE. LG G4, successor to the G3, aims to provide consumers with an evolutionary experience and to set new rules in defining what a premium mobile device can be, said the company.
With the G4, the company has focused on delivering “comfortable elegance, a great visual experience and a human centric user experience.”
Featuring a rare-in-smartphones F1.8 aperture lens, which allows 80 percent more light to hit the image sensor than in the LG G3. The innovative camera module is paired with the new IPS Quantum Display that is better in every way than the innovative Quad HD display introduced to the world in the G3.
“We are living up to our promise of innovation for a better life with a premium smartphone that is more focused on delivering a balanced user experience that can compete with the best of the best,” said D. Y. Kim, President LG Electronics, Gulf. “We wanted to give consumers a truly human-centric device that combined the analog sensibilities with technologies that deliver real world performance. From the design to the camera to the display to the UX, this is the most ambitious phone we’ve ever created.”
The device is available in genuine full grain leather in six colours. Other material options for the G4 rear cover include pure Ceramic White with 3D patterns, artisan-forged Metallic Gray as well lustrous Shiny Gold.
Sporting a 16MP camera, the device enables users to capture images, even under less than ideal lighting conditions. The camera module features a wide F1.8 aperture lens that allows 80 percent more light to reach the sensor and greatly improves low-light performance even further with its OIS 2.0.
Taking a quantum leap in display technology, the G4 is the first smartphone to use LG Display’s new 5.5-inch IPS Quantum Display, which offers 20 percent greater color reproduction, 25 percent improvement in brightness and 50 percent greater contrast. It is the first Quad HD display to employ Advanced In-Cell Touch (AIT) technology, which combines the LCD and touch sensor into a single layer to provide better color reproduction and touch sensitivity.
With G4, the higher quality display doesn’t come at the expense of battery life thanks to its high-capacity 3,000mAh removable battery, combined with the snappy yet energy-thrifty Qualcomm Snapdragon 808 processor.
The LG G4 is the first phone to utilise the new human-centric UX 4.0 that promises to be simpler and more intuitive to better understand and respond to the needs of each user. The improved UX eliminates unnecessary steps while providing more configuration options and features for advanced users including the new: Quick Shot feature, Gallery feature, Memories feature, Event Pocket feature, an improved Smart Notice feature and of course the all-important and improved Quick Help feature. In addition to this Google Office comes pre-installed on the LG G4 for easy collaboration on-the-go and G4 owners will receive an additional 100GB of Google Drive storage free for two years.
