Lantronix Inc., a global leader in IoT compute and connectivity IoT solutions, recently announced its strategic partnership with TechBridge Distribution MEA.
This collaboration aims to bring Lantronix’s progressive IoT and M2M solutions to the rapidly growing Middle Eastern market.
“We are proud to collaborate with TechBridge Distribution MEA,” said Kurt Hoff, vice-president, WW Sales from Lantronix. “Our cutting-edge solutions, including our Out-of-Band (OOB) management technology, will enable Middle Eastern businesses to elevate their connectivity and operational resilience. By integrating Lantronix’s secure, remote IoT management into TechBridge products, we will help this region’s companies reduce downtime and operating costs while delivering technology designed for tomorrow’s IoT landscape”.
Steve Lockie, Managing Director of TechBridge, added: “This partnership is an excellent fit for our mission to offer premium solutions across the Middle East and Africa. Lantronix’s focus on edge intelligence and remote troubleshooting provides a competitive advantage that the region’s businesses need. Their OOB solutions particularly align with our goal to offer secure and efficient IoT systems, making us confident in our ability to set new standards in connectivity”.
Founded in 1989, Lantronix has built a reputation for delivering ruggedised cellular communication and industrial IoT gateways. Their 30+ years of expertise in industrial automation ensures reliable, scalable, and flexible solutions. Unlike competitors who compromise between cost and functionality, Lantronix excels in offering real-time data monitoring and resilient IoT infrastructure—making their products both affordable and robust.
The partnership with TechBridge MEA strengthens both companies’ foothold in the Middle East. TechBridge’s Channel focused value-added distribution model and extensive network, combined with Lantronix’s leading technologies, promise to address the region’s demand for reliable, scalable IoT solutions. The combined strengths of both companies will help businesses reduce costs, improve customer experiences, and launch new business models with greater efficiency.
Successful case studies from Lantronix demonstrate the company’s ability to remotely manage industrial assets securely and efficiently, setting them apart from competitors offering either expensive or unreliable solutions. With this partnership, TechBridge Distribution MEA and Lantronix are poised to deliver unparalleled IoT connectivity solutions, enhancing customer experience and operational efficiency across the Middle East.
Image Credit: Lantronix Inc. & TechBridge Distribution MEA
