Ingram Micro will be opening a subsidiary in Casablanca, Morocco, the office will be the company’s first legal presence in French speaking North Africa and will service one of the fastest growing IT markets in the region.
Official opening of the subsidiary was announced by Ingram Micro META region (Middle East, Turkey and Africa) executives during an Ingram Micro launch event at the Sofitel Hotel, Casablanca, where more than 80 reseller companies were invited to learn about the company’s strategy for the North African region.
Ali Baghdadi, President Ingram Micro Technology Solutions, META region, said, “We are delighted to launch Ingram Micro North Africa. Ingram Micro had been long-standing supporter of North Africa from our operations in France and now with a local entity and a substantial investment and local management, we seek to help the IT channel to realise the promise of technology. “
Ingram Micro aims to support IT resellers in the country by delivering IT solutions and value-added services through its rich product portfolio. The Ingram Micro North African subsidiary launches its business in the country with four distribution contracts of well-known and leading IT companies: Microsoft, Oracle, Juniper Networks and NetApp. Ingram Micro is also planning to bring other vendors to the North African region are currently in negotiation with them.
With their presence in Morocco, Ingram Micro will deliver to local IT resellers and system integrators the best offerings in cloud, networking, security, data centre, software and services. Its services to the channel will cover pre-sales, marketing, financial and technical support. Ingram Micro is positioned in the META region as a technology solutions Value Added Distributor (VAD) supporting IT resellers and system integrators in their mission to realise the promise of technology for its customers.
Fouad Amrani, Country Manager, Ingram Micro North Africa, added, “Morocco has been a strategic choice to launch Ingram Micro subsidiary in French speaking North Africa due to its geographical position and proximity with Maghreb and Africa Sub-Saharan countries. Through our launch in the region, we intend to bring to IT resellers and system integrators the value-added services of supply chain, pre-sales, financial and marketing support. Customer service is a key differentiator of Ingram Micro and we are planning to bring it to the resellers here.”
