Salman Ali, Senior Manager – Solution Engineering, META, Riverbed Technology, dives deep into what attendees at GITEX 2024 can expect from their showcase in this exclusive interview.
Q: Riverbed has traditionally organised its GITEX participation under a theme. Can we expect the same this year?
Yes. We recognise that today’s IT teams face the daunting task of delivering on the digital experience while managing complex IT environments and vast amounts of data and alerts without sufficient context or actionable insights. In recent years, unified observability has emerged as the solution to help enterprises understand the behaviour, health, and performance of their infrastructure, network, and applications. With it, organisations can proactively manage their hybrid and multi-cloud environments for fast problem resolution. And when combined with the incredible power of AI, these abilities are augmented even further.
To convey this message to the market, our theme for GITEX this year will be ‘AI-Powered Observability for Optimal Digital Experiences’.
Q: And what solutions will you showcase to address this theme at GITEX this year?
This year, we unveiled some of the most significant advancements to our Riverbed Platform which provides full-stack observability (using real data), enabling customers to optimize digital experiences by using AI to prevent, identify, and resolve IT issues. Riverbed collects full-fidelity data from across the entire technology stack, through the application of AI, it then analyses all this data and accelerates troubleshooting by offering automated remediations.
As a result, by leveraging the Riverbed Platform which includes Unified Observability and Application Acceleration solutions, organisations can reduce the complexity of supporting highly distributed environments to drive operational efficiency, deliver better digital experiences, and enable business growth.
At our GITEX stand, we will host live demos of this platform to highlight the value it can deliver to regional enterprises as they accelerate forward on their digital transformation journeys.
Q: Can we expect any major announcements or presentations from Riverbed during GITEX?
Yes, in the week leading up to GITEX, we’ll be unveiling the regional results of our 2024 Global AI & Digital Experience Survey. This study explores the sentiment around AI adoption; its benefits; the gaps and strategies for success; and AI’s role in relation to IT operations and the digital experience. At Riverbed, we can offer some practical steps organisations can take to improve their AI strategy and successfully integrate AI into their IT operations.
This will further highlight our commitment to leading the AI-powered observability space and empowering businesses with the tools they need to thrive in the digital era.
Q: As a channel-led organisation, how do you see AI supporting your channel partners?
AI is a game-changer, not just for end-users but for our channel partners as well. For the channel, AI-based solutions open entirely new revenue streams. Additionally, AI empowers partners with valuable data-driven insights, enabling them to make smarter, faster decisions based on real-time information.
At Riverbed, we focus on AI use cases that deliver tangible business outcomes. Our AI-powered observability platform exemplifies this by significantly improving business efficiencies, driving productivity, and enhancing digital experiences. The platform provides intelligent insights and automated remediation, allowing IT teams to address issues before they affect end-users. In short, it helps organisations shift from reactive problem-solving to proactive management.
Q: How will Riverbed engage with its channel and alliance partners at GITEX?
At GITEX 2024, we’re eager to strengthen our relationships with channel partners, showcasing our latest innovations and exploring new opportunities for collaboration. We view our channel ecosystem as critical to ensuring that our customers in the Middle East have access to the best-in-class support and expertise they need to succeed.
Throughout the event, we’ll engage with our partners to provide a comprehensive view of our product roadmap. This collaborative approach helps us align our offerings with the needs of the market and ensures that our solutions continue to meet the evolving demands of businesses in the region.
Image Credit: Riverbed
