Huawei organised the Huawei Jordan Media Forum on December 5 in Amman, gathering senior leadership from Jordan’s key media organisations to address digital transformation challenges and opportunities in the media sector and their transformative roadmap to digital intelligence leveraging advanced technologies in networks, cloud, AI, cyber security, and ICT solutions.
The forum’s initiatives align with Jordan’s Economic Modernization Vision (2023-2025) and National Digital Transformation Strategy & Implementation Plan (2021-2025), which emphasize enhancing digital infrastructure, developing digital skills, improving the regulatory landscape, and advancing e-government services.
During the forum’s opening keynote, Ammar Tobba, VP of Public Affairs & Communications at Huawei Middle East & Central Asia (ME&CA), emphasised the importance of open collaboration between public and private sectors in strengthening Jordan’s ICT ecosystem. He also highlighted the pressing need for media sector to catch up with the intelligent transformation, and the priority of nurturing local ICT talent and empowering the next generation of ICT leaders to support Jordan’s knowledge-based, sustainable digital economy.
Mr. Adam Zhang, Huawei Jordan CEO said, “Driven by a young, tech-savvy population, high internet penetration, and government policies, Jordan’s digital economy has grown rapidly in recent years. The digital transformation in Jordan has successfully integrated digital technologies, strategies, and innovations across various sectors of the country’s economy and society. The country has been actively working towards leveraging technology to enhance economic growth and improve public services”.
He added, “Huawei is committed to supporting Jordan’s digital intelligence through innovative ICT solutions. Our focus on information distribution, interaction, transmission, processing, storage, learning, and inference is designed to deliver exceptional value to customers and partners. We create an all-scenario smart life experience for consumers, facilitate industry digital transformation, and are particularly focused on empowering media organizations with cutting-edge solutions that enhance content creation, distribution, and management capabilities while facilitating sustainable growth”.
The forum’s program featured a morning session of keynotes and presentations on the media industry’s digital journey, attended by government officials, key opinion leaders, and ICT experts. The afternoon session included three interactive workshops led by Huawei regional and local experts, addressing priority development areas identified through pre-event survey findings of media business pain points. The workshops progressed from examining common challenges media organisations face to exploring development opportunities and concluded with creating a collaborative roadmap based on media organisations’ priorities.
Mohammed Sarrif, Regional Director of Digital Industries, Strategy & Marketing Department presented the digital strategy for media organisations, with an introduction to the technologies and solutions for intelligent office campus transformation. Along with Huawei Jordan, local experts detailed the implementation of simplified office networks with optical and wireless capabilities, building automation for facility management and energy efficiency, and smart office solutions for efficient collaboration. Their presentation also covered intelligent security systems with AI-powered video management and integrated operations centre capabilities.
During the forum, Huawei also showcased advanced technologies and tools for media organisations, including smart campus solutions, Wi-Fi networks, cloud solutions, automation, cybersecurity solutions, and IdeaHub, all seamlessly integrated with AI capabilities. Huawei experts presented specific solutions such as Object Storage Service (OBS), Content Delivery Network (CDN), Cloud Search Service (CSS), Media Processing Centre (MPC), and Video on Demand (VOD) services. The solutions illustrate Huawei’s commitment to sustainability, featuring green data centre technologies and energy-efficient infrastructure that can help media organisations reduce their carbon footprint while maintaining high performance. Huawei digital power solutions demonstrate how media organisations can achieve both operational excellence and environmental responsibility.
The Kingdom’s Economic Modernisation Vision (2023-2025) and the National Digital Transformation Strategy & Implementation Plan (2021-2025) outline key priorities to accelerate Jordan’s digital economy. These include a focus on enhancing digital infrastructure, developing digital skills, improving the regulatory landscape, and advancing e-government services. As Jordan continues to leverage digital tools and strategies to improve the quality of services across all sectors and, consequently, the lives of its citizens, Huawei Jordan is committed to delivering initiatives that align with national goals. This commitment extends beyond the business level to encompass corporate social responsibility (CSR) initiatives, demonstrating its role as a responsible corporate citizen.
Since establishing its presence in Jordan in 2005, Huawei has built strategic long-term partnerships in the kingdom. In addition to empowering local enterprises with its industry-leading ICT solutions and products, Huawei actively contributes to ICT talent development in the country through its global and local CSR initiatives, including the Huawei ICT Academy, Seeds for the Future program, and ICT Competition and Innovation competition.
Huawei is committed to empowering Jordanian talents by introducing them to cutting-edge Huawei technologies and fostering their participation in the global tech community. The global ICT giant believes that digital transformation begins with the people and their mindset, and its initiatives aim to nurture the next generation of ICT leaders. In line with this vision, Huawei aims to establish over 20 Huawei ICT Academies across Jordan in partnership with leading universities. The company also trains instructors to gain Huawei Academy certifications.
Huawei Jordan regularly hosts annual national, regional, and global competitions, where Jordanian students have consistently excelled. In the 2023-2024 Huawei ICT Competition, two teams from Jordan achieved second place worldwide, with six students out of hundreds earning this prestigious recognition. Additionally, five students reached the semi-finals of the Seeds for the Future 2024-2025 competition at the regional level.
Image Credit: Huawei
