Aruba, a Hewlett Packard Enterprise company (HPE Aruba) hosted its annual Channel Sales Academy 2018 in Nairobi, Kenya recently for key SMB resellers in the Middle East, Mediterranean, and Africa (MEMA) region. This year as the theme was Lion King, the phrase Hakuna Matata (Don’t Worry! Be Happy!) was the tagline for the event.
According to the firm, the objective of the event was to create “strong, loyal and passionate Aruba sales force in the partner community and also build a strong and cordial relationship with each partner.”
Aruba said that the teams were awarded points based on several criteria such as session engagement and quizzes, team building activity and sales pitch presentations. Live scores were visible to all the teams at the event and this prompted fierce competition and high engagement, said the firm.
Attendees had an opportunity to learn about different topics such as digital workplace (wired and wireless), security, mobile engagement and cloud. The training was focused on solution selling, managing competition and problem solving for customers as per the verticals.
Partners also had a chance to discover Aruba Cloud Solutions and hear case study presentations by each team, followed by result announcement of the competition. Sales managers from each region also presented key customer wins during the event
Aruba announced that Levant & Egypt won the overall Channel Sales Academy while Turkey won the case study presentation.
It was the first channel sales academy for South Africa and Rest of Africa resellers. The vendor has received a positive response from all partners and distributors who attended this event.
Prajeesh Kumar, Promise Computers, UAE, said, “Aruba’s Channel Sales Academy was informative and interactive. We were enlightened on the latest developments in the market and all Aruba executives are professional and experts.”
