The company credits proper planning, inventory and cash flow management and its strategy to expand its focus on newer markets (such as Iraq, CIS countries, and Northern Africa) as the key factors for their growth.
“Last year [2009] was a milestone year for Golden Systems. Despite the challenging global economic conditions prevalent throughout the year, we were able to expand our operations, increase our product offerings, grow our team as well as move into our new state-of-the-art headquarters in Jebel Ali,” says Ali Sharifi, CEO of Golden Systems Middle East.
“During a time when most companies were simply looking to survive, GSME was one of the very few companies that experienced growth in 2009. With proper planning, inventory and cash flow management and our strategy to concentrate on undeveloped markets such as CIS countries, Northern Africa and Iraq, we were able to compensate for the limited demand in major markets in this region.”
“Historically, the industry was used to a regular double-digit percentage figure for yearly growth, however, in 2009, our industry was faced with the difficult task of “survival”. It was a tough year for everyone. We devised a proper action plan at the end of 2008 in order to combat the crisis of 2009, which included healthier stock rotation, inventory controls and cash-flow management. This action plan definitely worked for GSME,” adds Sharifi.
As part of its customer and partner-focused strategy, GSME had restructured its business units in mid-2008 and focused on tapping new market segments, expanding its sales channels and developing new products and services. In 2009, the company relocated its regional headquarters to its new state-of-the-art office in JAFZA to aid its ongoing expansion in the region, increase its support capabilities and strengthen its partner network. Additionally, GSME restructured its product management department in order to further focus and strengthen its presence in the region.
Golden Systems has built a strong network of channel partners and resellers across the Middle East and Africa. The company boasts of a strong portfolio of best-in-class products from leading global vendors such as Logitech, Leadtek, Gigabyte Technology, Kaspersky, Kingmax, nVidia and AMD to name a few. 2009 was also a year marked with industry accolades, awards and recognition for Golden Systems Middle East. The company won ‘Best Sales’ awards from vendor partners such as Kingmax and Gigabyte .
“Our team is happy and excited about the milestones we have achieved last year. 2010 definitely looks very promising for GSME. We foresee serious growth opportunities this year as we plan to introduce new products and tap new markets,” Sharifi concluded.
Golden Systems Middle East (GSME), a regional distributor of IT products in the Middle East, has revealed that it has achieved strong overall corporate growth as well as significant growth across all its product lines in 2009.
