The concept store features an exclusive Canon DSLR zone within all Emax outlets, providing valuable tips on DSLR photography as well as the opportunity to try a range of DSLR cameras and accessories for photography enthusiasts.
A monthly photography competition has also been organised to mark the launch of the DSLR concept store. The competition encourages photographers of all ability to submit an inspiring image for the chance to win a state-of-the-art Canon EOS 1000 D every quarter and a Selphy CP 780 photo printer every month.
“Canon is committed to supporting photography in Oman and making it accessible to all. As a world leader of imaging technology Canon is at the forefront of photographic innovation and aims to share its expertise with talented photographers across the nation. The Canon DSLR Corner will be instrumental in empowering creativity and innovation in the art of digital photography and will provide an ideal platform for developing local talent and showcasing their work," said Ambuj Khare, Senior GM, at Genetco.
“Our strategic alliance with Canon Middle East reaffirms our commitment to providing the highest standards of support to Oman’s budding photographers. We are looking forward to receiving some amazing images that demonstrates creativity and anticipate a great response from the nation’s talented amateur photographers. Emax will be the store of choice for all DSC photographers wanting to take their photography to the next level as well as established DSLR users," said Ujwal Tanakha, Operations Manager at Emax Oman.
All entries submitted by local photographers for each month can be viewed at the ‘Canon DSLR Corner’ at Emax during the first week of the following month.
Genetco, the Oman distributor of Canon Middle East in association with Emax, an electronics retailer in the region, has launched the first digital single lens reflex (DSLR) concept store of its kind in Oman.