Gulf Business Machines (GBM), an IT solutions provider, recently announced the appointment of Andreas Weiss as director of IBM Systems and Technology Brands.
In his new role, Weiss will have the business responsibility for GBM’s Hardware unit and will lead the consolidation, virtualisation and infrastructure optimisation initiatives for the company’s customers.
Cesare Cardone, CEO of GBM said, “Andreas brings along over 25 years of experience in the IT industry across over 50 countries. He has extensive experience in the region which is crucial to driving GBM’s goal, providing our customers with the latest IBM cutting-edge technologies that lead to more advanced and reliable IT infrastructures.”
Having worked at IBM for 26 years, Weiss joins GBM with extensive IT experience in a variety of roles spanning from sales, marketing and brand management. During his time at IBM, he managed and excelled the Storage Business Unit for IBM Central Europe and Middle East with sustainable growth for eight years. He was recognised for his work with several ‘Race for Success’ awards and ‘Best Brand’ recognitions.
Commenting on his appointment, Weiss said, “I am enthusiastic to begin my new mission at GBM. Bringing my years of experience to bear, I aim to drive the implementation of successful strategies that will provide additional value for our customers by providing IT infrastructure optimisation. The overall goal is to ensure we continue to deliver the most innovative IBM systems solutions available that fits to the customer needs.”
Andreas holds a Master of Economics from San Francisco State University and a Diplom Kaufmann (MBA) degree from the University of Tuebingen, Germany.
