Gulf Business Machines announced today that it has achieved TelePresence Video 
Advanced Authorized Technology Provider (ATP) status from Cisco. This designation recognizes Gulf Business Machines (GBM) as having fulfilled the training requirements and program prerequisites to sell, deploy and support Cisco TelePresence Video products and solutions at the Advanced level.
The Cisco TelePresence Video Advanced ATP Program is focused on providing a new way of working in which everyone, everywhere can be more productive through face-to-face collaboration with TelePresence Video solutions. The Advanced-level program’s goal is to enable partners to market TelePresence Video endpoints with a full breadth of infrastructure solutions in addition to managed videoconferencing services.
“Enterprises are increasingly seeking ways to drive productivity and harness video collaboration which is fast becoming the business tool of choice and is expected to grow multiple folds over the next couple of years. In addition, the investment and coalition of key regional service providers to interconnect business video communities enables users to have an affordable and immersive global business community.” said Hani Nofal, Integrated Networking and Site Services Director, Gulf Business Machines. “This achievement allows us to demonstrate our expertise in complex technologies as well as expand our solutions portfolio aimed at increasing productivity for our customers.”
“The Cisco TelePresence Video Advanced ATP Program is designed to enable partners to take advantage of the tremendous market opportunities ahead—not only in the telepresence space but also in the overall collaboration market,” said Claire Jones, Regional Manager at Cisco UAE. “As a Cisco TelePresence Video Advanced ATP Partner, Gulf Business Machines has made an investment in the sales, technical and life cycle services capabilities needed to deliver the industry’s most comprehensive and interoperable Cisco TelePresence Video portfolio.”
The Cisco Authorized Technology Provider (ATP) Program is part of the Cisco go-to-market strategy for emerging technologies. The program helps Cisco to define the knowledge, skills and services that channel partners need to successfully sell, deploy and support an emerging technology. As the market changes, an ATP designation may be discontinued or may evolve into a Cisco specialisation.
