Etisalat today announced it has crossed 400,000 subscriptions for eLife, its flagship multiple play service covering landline, broadband internet and TV.
eLife is the UAE’s most subscribed fiber-to-the-home (FTTH) service and has the highest penetration in the Gulf region.
“Reaching this key customer milestone is a validation of eLife’s status as the UAE’s favourite home solution for multiple play services,” said Matthew Willsher, chief marketing officer at Etisalat.
“Since its inception over two years ago, eLife has enabled customers across the Emirates to optimise the benefits of FTTH through high value packages and high broadband speeds. Going forward, we plan to offer more value add-ons and flexible features that all customers to get the best deals at no extra cost,” he added.
Etisalat last week revealed a new interface to its eLife TV, which offers users new features including the ability to watch two programmes at the same time, a 24/7 HD 3D channel and more choice on its catch-up and on-demand services.
“In the entertainment space within the UAE, Etisalat have been leading the industry for over 11 years by offering its customers rich and varied TV content. Our new eLife TV and video services now make TV viewing experience more fun-filled and more interactive with wider choice of channels and features,” Willsher said.
“We’re adding the UAE’s first 24/7 ‘High TV 3D’ entertainment channel, among other new channels. We have also launched a more appealing new friendly user interface with added features such as the picture-in-picture view while flipping through channels. Our on-demand movie library is getting bigger and offers new promotional movies every Monday,” he added.
Etisalat also recently launched new home-devices including a new universal remote control, an LG Smart TV upgrader, an eLife internet radio, and an Etisalat Wi-Fi repeater that enhances Wi-Fi signals in the house.
