Enterprise Systems has signed a Value-Added Distributor (VAD) partnership across Middle East and Africa (MEA) with Brocade, an end-to-end global networking vendor. One of Brocade’s main priorities and focus in 2014 will be on strengthening and enabling its regional channel ecosystem and signing this distribution partnership is a big step in this direction, says the company.
“Trends like cloud computing, mobility and BYOD and big data are putting increasing pressures on data centre networks of regional enterprises and they are beginning to realise the importance of upgrading and modernizing network infrastructure. Industry analysts like IDC have predicted that Ethernet Fabrics is the future of networks and Brocade has established itself as a pioneer and leader in this technology. As such, the potential for regional uptake of Brocade’s solutions is huge. It is also at the forefront of other exciting technologies that are shaping the future of the industry, like SDN and NFV. We are excited at the prospect of partnering with Brocade in order to assist regional enterprises in modernising, future-proofing and optimising their networks,” said Pouya Parsafar, Managing Director, Enterprise Systems.
Enterprise Systems will focus on recruiting and managing channel partners that have technology expertise in line with the vendor’s solutions. It will offer its partner programme to select resellers which includes technical, sales and professional services training on Brocade products. The company will also extend the expertise of its certified technical team to assist the channel with solution design and implementation as well as Proof of Concept (PoC) deployment.
Parsafar sees the Middle East market maturing fast and expects rapid growth in the next few years with the build-up to Dubai Expo 2020 and Smart City initiatives by governments all across the region. “We intend to capitalise on this market opportunity and our dedicated and passionate team will work hard to actively promote the Brocade value proposition to customers in the region.”
Enterprise System has lined up several initiatives including the launch of a support centre for Brocade later this year, offering second line support to channel partners. The company has developed an in-house lab and invested in Proof of Concept (PoC) units for resellers to test, train and familiarise themselves with Brocade solutions. It has also recently opened an office in Riyadh to start supporting the Saudi market. The distributor will focus its efforts on the government, finance, healthcare, hospitality and education sectors, which traditionally have been key verticals for Brocade in the region.
“The addition of Enterprise Systems strengthens our distribution model. The company shares the same values and vision as Brocade, has an excellent market reputation, an impressive portfolio of large enterprise customers in varied verticals, a wide partner network and a highly competent technical team. All these attributes make it a valued partner,” said Yarob Sakhnini, Regional Sales Director, MEMA, Brocade.
